Beano Studios eyes expansive toy push for Dennis & Gnasher Unleashed

Billy Langsworthy

By Billy Langsworthy

October 20th 2016 at 11:24AM
UPDATED October 20th 2016 at 12:09PM
Beano Studios eyes expansive toy push for Dennis & Gnasher Unleashed

Set to air in autumn 2017, the new series sees Dennis and Gnasher portrayed in CGI animation for the first time.

The newly formed Beano Studios has outlined its toy plans for the upcoming CGI series, Dennis & Gnasher Unleashed.

DC Thomson has launched Beano Studios to create, curate and deliver entertainment for kids across multiple touch points, including new film and TV programmes, a digital platform, live theatrical experiences, consumer products, the comic and the annual.

The first TV production under the Beano Studios banner is Dennis and Gnasher Unleashed. Set to air in autumn 2017, the new series sees Dennis and Gnasher portrayed in CGI animation for the first time, and the firm believes the new show has widespread toy appeal.

“Dennis & Gnasher Unleashed is a brand new CGI animated series targeting a sweet spot of kids aged seven to 10, although we expect the consumer products to play to a slightly younger audience,” said Allison Watkins, EVP, global consumer products and TV distribution at Beano Studios.

“We are talking to a number of toy partners, for both Beano and the new Dennis & Gnasher series, from pocket money to plush, outdoor play, and everything in between.”