Warner Bros re-launches Thundercats; Bandai signs as global master toy licensee.
Under the new agreement, Bandai and its international partners will create and distribute products worldwide based on both the classic brand property, as well as Cartoon Network’s fresh take on the animated series, set to air in 2011.
Brad Globe, president, Warner Bros Consumer Products said: “We are thrilled to team up and introduce the ThunderCats property to a new generation of fans.
Masayuki Matsuo, chairman and chief executive officer, Bandai America, added: “With their legacy of cultivating fun and fresh play experiences for beloved character properties, Bandai is the ideal master toy license for ThunderCats.
“ThunderCats have been a cult pop culture phenomenon for the past 25 years, and Bandai America looks forward to developing modern and engaging toys for these beloved characters.
“Through the Bandai America and Warner Bros. Consumer Products partnership, die-hard devotees as well as a new generation of fans will be introduced to quality, innovative toys that will create magical playtime experiences capturing the adventurous spirit of the brand.”
A new animated series, based on the iconic 1980s action classic, ThunderCats, is currently in production at Warner Bros Animation. The new series is aimed at fans of the original series, as well as newcomers to the franchise.