Thames & Kosmos' R/C device arrives this autumn priced at £79.99.
A remote control Augmented Reality Concept Car has "taken the gadget community by storm", says Thames & Kosmos.
The company revealed the car at Toy Fair last month, which has since been featured on The Gadget Show and Metro listed it as one of its Top 10 Toys of the Future
The Concept Car is a remote controlled vehicle that can be steered using an iOS device. Augmented Reality mats can be placed on the floor or a surface, then users can swipe their fingers on the touch screen to drive and see their 'Future Car' exploring cities and more.
The car will launch this autumn and has a £79.99 price tag.
Thames & Kosmos also launched 20 new science kits at Toy Fair, including the Scope Constructor which allows users to build their own microscope, telescope and binoculars.
Thames & Kosmos director Jo Drage said: "Our second year at Toy Fair has proven to be even more successful by the introduction of our new 20 new science kits and the new Concept Car.
"We are proud to be keeping our technology and kits both innovative and exciting, for both children and adults alike."
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