Launch coincides with the artist's KAWS: Where the End Starts exhibition.
Brooklyn-based artist KAWS has launched a limited edition plush toy to coincide with the KAWS: Where the End Starts exhibition.
The exhibition, kicking off at Texas' The Modern gallery, is looking back at his 20 year art career and accompanying the show is a new plush toy depicting the artist's BFF character.
Limited to 3,000 pieces, the BFF plush launches tomorrow.
Check out the plush, modelled by Pharrell, below: