ANALYSIS: The battle for second

Ronnie Dungan

By Ronnie Dungan

February 17th 2011 at 11:24AM
ANALYSIS: The battle for second

Lego and Hasbro are challenging each other's established core markets as they battle for market share.

Hasbro's move into construction with its Kre-O line and Lego's move into games, mean the two toy giants are going to head to head in categories that each of them dominate.

To read Lutz Muller's excellent analysis of this battle for shelf space click here.