Alpha's Infinity Nado heads to The Entertainer

Jade Burke

By Jade Burke

March 31st 2017 at 10:45AM
UPDATED March 31st 2017 at 10:50AM
Alpha's Infinity Nado heads to The Entertainer

‘The Entertainer has been a huge support throughout the whole process and we have many exciting plans in motion,’ says Alpha’s Mark Hyndman.

Alpha Group is bringing its new battling craze collection, Infinity Nado, to toy retailer The Entertainer.

Available in different materials, colours and characters, 28 SKUs will launch across seven series, including plastic, standard, athletic, split and crack.

The two play-sets: battle and deluxe, boast one arena, one left and one right spin Nado, two launchers as well as assembly tools.

Plus, each Nado character can perform different tricks and stunts, as well as interchangeable tips, enabling it to climb, hook, jump and rope walk in the deluxe arena.

“We’re delighted to be launching Infinity Nado exclusively at The Entertainer,” said Mark Hyndman, country general manager for UKI at Alpha Animation and Toys UK.

“The Entertainer has been a huge support throughout the whole process and we have many exciting plans in motion. The launch event at The Entertainer, Bullring store is sure to be a great day and it’s fantastic to have such well known YouTube stars already getting behind the brand.”

Infinity Nado will launch exclusively at The Entertainer this April, while a flagship launch event will take place at The Entertainer store in Bullring, Birmingham on April 10th.

Rebecca Naish, head of marketing and licensing at The Entertainer, added: “Infinity Nado has all the attributes to become the next big playground craze, the battling elementoffering added play value for children, while the characters and incredible and unique functionality takes battling tops to a new level of interaction and is sure to encourage innovative ways to battle.

“It’s for these reasons that we have put a large amount of support behind the collection and we’re looking forward to seeing products roll out across all stores in the next few weeks.”