Following the master toy partner announcement with Giochi Preziosi, Studio 100’s Peter Kleinschmidt is confident that the property is set to grow stronger with the launch of new toys and a second film.
Studio 100 has detailed plans to expand Maya the Bee’s licensed offering, thanks to its latest deal with global toy firm, Giochi Preziosi.
The toy company has been named master toy partner for the property, which will see the roll out of figurines and large play-sets, complete with moveable parts.
“The deal with Giochi Preziosi was inked as a perfect fit for our brand,” Peter Kleinschmidt, commercial director at Studio 100, told ToyNews.
“We are delighted to be working with a business with such strong relations across Europe, with experts in every territory to enable us all to maximise the true potential of Maya the Bee into 2018, which is set to be a truly incredible year for the brand.”
UK retailers will start to list the new items from October 2018, and Kleinschmidt is confident that the toys will top kids’ Christmas lists for 2018.
Plus, thanks to extensive research between parents and children, the firm is sure that the new line of toys will appeal in terms of play value, while also remaining true to the personalities of the individual characters in the show.
“The research showed us that while our main protagonist, Maya, is much loved by children – there is a real fan base for the wider friend’s group including Willy and a host of other characters, Thekla the spider, Paul the Ant and Max the worm, to name but a few,” continued Kleinschmidt.
“The range is being developed to have something for everyone, at a variety of price points allowing for both collectability and the more involved hero pieces, perfect for the Christmas 2018 season. “
Studio 100 is continuing to expand Maya the Bee thanks to the announcement of a second film in the pipeline and a growing toy offering, which Kleinschmidt believes will lead to a ‘remarkable’ year for the property.
“2018 is sure to be a remarkable year for Maya the Bee. Combining the strength of the toy range, the TV distribution via Tiny Pop and the announcement of the second film we are determined to create an incredible buzz amongst new and existing fans,” Kleinschmidt concluded.