68,116 buyers flocked to the Birmingham NEC; 2014 event dated.
Best Years introduces toys specially made using soft Egyptian organic cotton.
Okiiyo and OfficeChums animal ranges make their debut at Hall 6, stand 6N27.
New books and playhouses on offer in hall three, stand 3A10.
Distributor TKC will present sledges used by football star this week.
The award-winning product has picked up "steady interest".