Lego IP wins Boys Toy of the Year and overall award at ceremony last night.
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.jpg?i=1299086419 "Flair teams up with The Mirror")
Plasticine is set to become part of major national newspaper campaign in the deal with Mirror Group Newspapers.
.jpg?i=1299065334 "Mattel heats up Hot Wheels")
Range to be backed with new loyalty programme across TV, online and press.
Three-week campaign to launch Zoobles to run on three channels.
Hasbro has hooked up with Guinness to formulate a six-week pub promotion for Trivial Pursuit.
Mattel uses social media campaign to begin the celebrations for Ken's 50th anniversary.
.jpg?i=1297350613 "NY TOY FAIR 2011: Bandai to unveil Thunder Cats")
Bandai will unveil its new toy range, based on the revamped and reinvented Thunder Cats franchise, in New York.
.jpg?i=1297164603 "Clementoni appoints Sambro")
Clementoni has signed Sambro as UK distributor for its puzzles range.
The summer PR event will be held on Tuesday July 5th and is now open for bookings.
.jpg?i=1297163865 "Mattel puts Ken/Barbie fate to the vote")
Facebook users can decide on whether Ken and Barbie should reunite for Valentine's Day.
Entries are now being accepted for this year's awards.
Lego has added Cars 2 and Winnie the Pooh product to its Duplo range.
Online gadget specialist launches new free application for trade customers.
Five Toy Fair visitors picked up prizes in Match Star distributor, Pattni's competition.
ToyNews signed as exclusive trade media partner for Gadget Show trade event
.jpg?i=1295002878 "Tomy teams up with Young Engineers charity")
Firm launches the 2011 K'Nex Challenge at Tower Bridge, London.
The firm has unveiled its new website for trade customers at www.brainstormltd.co.uk.
Firm adds QR codes to toy line, allowing consumers to view product info on a smart phone.
Lego was voted the nation's favourite toy on last night's three-hour Channel 4 special.
The virtual and social board game has been created to bridge the online and offline activities of US Toy Fair.
.jpg?i=1292499019 "US: Hasbro considers media agency change")
Hasbro is putting its $150m media-planning and buying account out to pitch in the US.
Atomic Putty has been changed to Space Putty after the firm focus-grouped the brand.
Mattel's popular Apples to Apples Facebook game has been launched in the UK.
Mattel's Hot Wheels brand has tied up with the BRDC for a number of sponsorship and cross-promotional activities.
