Entries in ‘Marketing’ (34)

Tomy expands marketing department

Tomy expands marketing department

A new recruit, re-shuffle of the team and a new PR agency sets the firm up for a busy year ahead.

Women in Toys appoints two new UK co-chairs

Women in Toys appoints two new UK co-chairs

The association has appointed Helen Howells of Target Entertainment and Louise Drabwell of Rare Communications.

Argos launches Tinker Bell competition

Argos launches Tinker Bell competition

Retailer links with Disney to offers chance to voice a character in Tinker Bell and the Great Fairy Rescue movie.

Toymaster May show sold out

Toymaster May show sold out

All exhibition space has now been filled for the 2010 exhibition.

Worlds Apart links with Nick Jr

Worlds Apart links with Nick Jr

Firm to sponsor the channel's bedtime slot for the next year.

Turner expands Cartoonito reach

Turner expands Cartoonito reach

Turner's Cartoonito channel is now available as part of Virgin Media's digital package.

Lego extends Vue sponsorship deal

Lego extends Vue sponsorship deal

Firm renews affiliation with cinema chain for third consecutive year in deal negotiated by Pearl & Dean and Carat Sponsorship.

TV/DVD launches aid Mattel brands

TV/DVD launches aid Mattel brands

CGI TV show to bolster Battle Force range as new Barbie DVD lifts iconic line.

Hasbro jacks up Tonka line

Hasbro jacks up Tonka line

Iconic brand revitalised by new customisable Mod Machines range and heavyweight marketing.

Leapfrog on the right Path

Leapfrog on the right Path

Leapfrog's email database of customers connected to its Learning Path has now reached 170,000 in the UK, according to the firm.

US Toy Fair attendance rises

US Toy Fair attendance rises

Visitors to the show totalled 25,030, an increase of four per cent year-on-year.

Spring Fair numbers hit 71K

Spring Fair numbers hit 71K

Attendance at this year's Spring Fair topped 71,000, according to organiser, Emap Connect.

New Thomas DVD in October

New Thomas DVD in October

Hit has announced release plans for a new Thomas and Friends DVD later this year.

Cinemas threaten Disney boycott

According to reports, several European cinema chains are threatening to boycott Disney's Alice in Wonderland.

Spring Fair 2010 opens for business

Spring Fair 2010 opens for business

Ultimate retail buying event kicks off at Birmingham's NEC.

Mookie makes Olympic bid

Mookie makes Olympic bid

Firm is set to launch a major advertising and marketing campaign to support its new and improved Tailball range.

FEATURE: How kids connect

FEATURE: How kids connect

The TIA's trend specialist, Reyne Rice, looks at how children use the different electronic and online media.

Hasbro unveils new TV channel

Hasbro unveils new TV channel

Firm reveals official brand and logo for its new joint venture children's network with Discovery Communications.

Lego unveils online Universe

Lego unveils online Universe

Lego has unveiled its new multiplayer online world called Lego Universe at the Las Vegas CES.

Re:creation launches new website for 2010

Re:creation launches new website for 2010

Site relaunches with a new look and content, providing up-to-date information and news to the trade.

Konami revamps Yu-Gi-Oh online service

Konami revamps Yu-Gi-Oh online service

Konami Digital Entertainment to introduce Yu-Gi-Oh Online Duel Accelerator for PC in March 2010.

Chicco to sponsor GMTV's Baby Breakfast Club

Chicco to sponsor GMTV's Baby Breakfast Club

The baby products company will sponsor all 25 x 10 minute programmes on The Baby Breakfast Club.

Toyzeria returns for 2010

Toyzeria returns for 2010

Exhibition will be held by Aktif Trade Fairs in Istanbul, Turkey, from November 25th - 28th, 2010.

James May's TV series boosts indie's sales

James May's TV series boosts indie's sales

Leicester-based Dominoes Toys is on target for its best Christmas ever, thanks in part to James May's Toy Stories.

Spielwarenmesse unveils professional online community

Spielwarenmesse unveils professional online community

MyToyCom is a professional online community for toy professionals all over the world.

34 articles