Entries in ‘Marketing’ (546)

Butterfly unfolds its wings

Butterfly unfolds its wings

New marketing comms agency opens doors and looking to attract toy clients.

VIDEO: Hot Wheels hunts World's Best Driver

VIDEO: Hot Wheels hunts World's Best Driver

New marketing push will take in social media channels and a tour, as Mattel continues to build brand.

Smyths Toys appoints new advertising agency

Smyths Toys appoints new advertising agency

TBWAManchester will raise brand's awareness in UK with campaign launch this year.

VIDEO: Giant LEGO Yoda time-lapse

VIDEO: Giant LEGO Yoda time-lapse

The LEGO Star Wars tour heads to Westfield London on April 13th.

Calls to ban kids ads rejected

Calls to ban kids ads rejected

ISBA, the voice of British advertisers, says calls are "willfully ignorant of reality".

VIDEO: Matchbox turns 60 with new TV ad

VIDEO: Matchbox turns 60 with new TV ad

Car toy brand has a "phenomenal" start to the year with double-digit growth.

Golden Bear launches 'Where's Woolly' campaign

Golden Bear launches 'Where's Woolly' campaign

Retailers provided with artwork and posters to help champion the campaign.

Smart Trike breaks into UK TV advertising

Smart Trike breaks into UK TV advertising

Adverts for new line will air on Channel 5, Nickelodeon Junior and Cartoonito.

Predasaurs marketing campaign detailed

Predasaurs marketing campaign detailed

Pocket money collectable figure range backed by a barrage of marketing activity.

JCB Kids launches its Fresh Air Campaign

JCB Kids launches its Fresh Air Campaign

Nationwide survey and mock protest will be driven by national, regional and online media.

VIDEO: Watch Trunki's first ever TV ad

VIDEO: Watch Trunki's first ever TV ad

TV spot goes live today for the PaddlePak range; ad created by Aardman.

myStyle campaign in Go Girl Magazine revealed

myStyle campaign in Go Girl Magazine revealed

Interplay teams up with Egmont's publication to promote creative craft brand.

Toy firms head to Mums Show Live

Toy firms head to Mums Show Live

Kurio, Micro Scooters, A Girl For All Time and others will exhibit.

The Sun to give away free LEGO this weekend

The Sun to give away free LEGO this weekend

'Cheer Up Britain' campaign will offer readers a LEGO Lucky Dip.

Magic Box turns Cartoon Network site upside down

Magic Box turns Cartoon Network site upside down

Website gets a makeover to celebrate the launch of Kobots, thanks to Generation Media.

JOB OF THE WEEK: Gameplan Europe

JOB OF THE WEEK: Gameplan Europe

Marketing Director sought for a top British toy company.

Toy firms spend big for Christmas

Toy firms spend big for Christmas

Retail and supplier seasonal marketing spends are up year-on-year.

VIDEO: Santa's glove rides a Tech Deck

VIDEO: Santa's glove rides a Tech Deck

Spin Master launches Christmas ad for popular skating toy; gets Tony Hawk's approval.

Corgi kicks off ITV campaign

Corgi kicks off ITV campaign

Sponsorship will run throughout December and up to March 2013 to promote new toy range.

Parents flock to VTech's 'money can't buy' competition

Parents flock to VTech's 'money can't buy' competition

Electronic toy firm allows a baby's giggle to be used as sound effect on an upcoming product.

Meccano FX app hits iPhone

Meccano FX app hits iPhone

Creative app users make video action scenes featuring animated Meccano models.

Toymaster stores get Turtled-up for early toy launch

Toymaster stores get Turtled-up for early toy launch

Three Toymaster shops experienced Turtle Power in an exclusive early toy launch last weekend.

Hamleys is lovin' McDonalds... in Cyprus

Hamleys is lovin' McDonalds... in Cyprus

Free hamburger granted to those who spend more than ?25 at the Cypriot franchise.

Creative Play Awards 2012 winners revealed

Creative Play Awards 2012 winners revealed

Toys which promote creative play honoured in fifth annual awards.

Smyths invites customers to break world records

Smyths invites customers to break world records

Guinness Book adjudicator to be on-hand at Smyths' Charlton store this weekend.

546 articles