One of the newspaper's biggest promotions is back for a second year, offering nine free Lego toys.
Half-term events will see hundreds of toy samples handed out to kids.
Firm renews deal as title sponsor for the consumer event.
The Toy Mash-up invites both industry members and general public to take part.
School boy Toby Burt found one of the five in the UK, winning a rowing experience with Sir Steve Redgrave.
Lisle International Licensing has signed a two month campaign for the brand to appear on Swapit.
We talk about Fisher-Price and its new marketing and positioning strategy.
Rain doesn't put a dampener on bank holiday Monday Mini Challenge race day.
Places are selling fast for next week's event, so book now to avoid disappointment.
Firm runs contest to win resources for local schools.
Firm posted a teaser Pin last week prompting hundreds of followers to ask for details.
Final of the national competition is set to take place on May 19th at John Lewis Stratford City.
Drivers prepare for second instalment of the National Mini Challenge.
Winners are crowned at primary school engineering competition.
New themes, major marketing drive and celebrity support will all bolster the brand.
Steve Reece unveils an intensive day course for marketers; Event sponsored by ToyNews.
The games company has its products profiled to over 300 parents via Twitter and Facebook parties.
Mattel has revealed another two marketing firsts to drive awareness for the boys brand.
The utilities firm tells customers it may make the toy as demand for the dancing bot swells.
Video released to display wooden construction collection.
Celeb set to make history as the first face of the brand.
The challenge will see the employee attempt to survive spending only £1 on food per day for five days.
Early sales for exhibition predicts a successful event.
Firm to support line-up of over 60 products with heavyweight PR and marketing activity.
Firm plans full year's marketing campaign with the publisher.
