Classic Media

Entries in ‘Marketing’ (124)

Mattel backs Matchbox line, Stinky the Garbage Truck

Mattel backs Matchbox line, Stinky the Garbage Truck

Marketing campaign includes TV, sponsorship and PR coverage.

Hasbro takes Beyblades Metal Fusion on tour

Hasbro takes Beyblades Metal Fusion on tour

A nationwide tour has been launched in support of the new range of Metal Fusion Beyblades.

Lego launches new games marketing thrust

Lego launches new games marketing thrust

Lego has launched a new campaign for its games range, targeting parents and children.

Mega teams up with Drayton Manor

Mega teams up with Drayton Manor

A giant Thomas the Tank Engine made of Mega Bloks will soon be on display at Thomas Land.

Marketing blitz welcomes new Paper Jamz line

Marketing blitz welcomes new Paper Jamz line

Over 100 TVRs planned throughout September alone to push new drums, amps and straps.

Leapfrog teams up with Teletext Holidays

Leapfrog teams up with Teletext Holidays

Firms link up to launch a campaign to promote the Leapster Explorer.

Mega Bloks teams up with Mother & Baby Big Heart Awards

Mega Bloks teams up with Mother & Baby Big Heart Awards

Firm secures headline sponsorship of the awards as part of its 25th anniversary celebrations.

Hasbro unveils location of Monopoly's Go

Hasbro unveils location of Monopoly's Go

As part of the 75th anniversary celebrations, firm reveals the actual position of Go in London.

Konami names Yu-Gi-Oh TCG 2010 World Champion

Konami names Yu-Gi-Oh TCG 2010 World Champion

Galileo De Obaldia and Arturo Oviedo beat players from 18 Countries at Yu-Gi-Oh event in Long Beach, California

Spin Master renews GMTV Kids sponsorship

Spin Master renews GMTV Kids sponsorship

GMTV Kids and CITV have further extended their sponsorship deal with Spin Master.

Mega partners with Cartoon Network

Mega partners with Cartoon Network

Mega Brands to run campaign to highlight the launch of second generation Battle Strikers Metal XS.

New Airfix Model World magazine arrives

New Airfix Model World magazine arrives

Model brand boosted by deal with specialist magazine publisher for monthly mag.

Mega Brands joins Toys R Us Facebook programme

Mega Brands joins Toys R Us Facebook programme

Pre-school ranges will be promoted using Toys R Us social media initiative.

MGA's Legend of Nara set for TV debut

MGA's Legend of Nara set for TV debut

The new line hits the small screen in the UK next week, with the launch of the advertising campaign.

Rubik's Cube press coverage boosts Drumond Park

Rubik's Cube press coverage boosts Drumond Park

Google computers have proved the puzzle can be solved in just 20 moves.

Meccano is next in Vintage at Goodwood line-up

Meccano is next in Vintage at Goodwood line-up

An art installation constructed out of Meccano will be created visitors at this summer's new festival.

US Opinion: The pre-school race question

US Opinion: The pre-school race question

Should manufacturers be more mindful of shifting racial demographics in the pre-school sector?

Creativity International unveils new trade website

Creativity International unveils new trade website

Retailers can now order directly from the firm through its new retail only website.

Now Gogo's Crazy Bones heads to Vintage at Goodwood

Now Gogo's Crazy Bones heads to Vintage at Goodwood

The hit collectable is set for a starring role at the forthcoming Vintage at Goodwood Festival.

Mega Bloks continues 25th anniversary celebrations

Mega Bloks continues 25th anniversary celebrations

Firm launches competition to find the UK's Mega Bloke of the Year with Practical Parenting magazine's website MadeForMums.

Flair ups Disney Fairies support

Flair ups Disney Fairies support

New Disney film sparks Flair Fairies campaign.

Bandai's Armouron takes over Hamleys

Bandai's Armouron takes over Hamleys

Snap-together dress-up range launches with huge presence in landmark toy store.

New marketing head for Dominoes Toys

New marketing head for Dominoes Toys

Former Adams marketeer joins growing Leicester-based toy retailer.

Sylvanian Families head to Vintage Goodwood

Sylvanian Families head to Vintage Goodwood

Flair is taking its Sylvanian Families brand to the Vintage Goodwood festival.

Vtech's Storio blitz hits Hamleys

Vtech's Storio blitz hits Hamleys

VTech says its new marketing campaign for Storio is exceeding reach projections in its first week.

124 articles