New marketing comms agency opens doors and looking to attract toy clients.
New marketing push will take in social media channels and a tour, as Mattel continues to build brand.
TBWAManchester will raise brand's awareness in UK with campaign launch this year.
The LEGO Star Wars tour heads to Westfield London on April 13th.
ISBA, the voice of British advertisers, says calls are "willfully ignorant of reality".
Car toy brand has a "phenomenal" start to the year with double-digit growth.
Retailers provided with artwork and posters to help champion the campaign.
Adverts for new line will air on Channel 5, Nickelodeon Junior and Cartoonito.
Pocket money collectable figure range backed by a barrage of marketing activity.
Nationwide survey and mock protest will be driven by national, regional and online media.
TV spot goes live today for the PaddlePak range; ad created by Aardman.
Interplay teams up with Egmont's publication to promote creative craft brand.
Kurio, Micro Scooters, A Girl For All Time and others will exhibit.
'Cheer Up Britain' campaign will offer readers a LEGO Lucky Dip.
Website gets a makeover to celebrate the launch of Kobots, thanks to Generation Media.
Marketing Director sought for a top British toy company.
Retail and supplier seasonal marketing spends are up year-on-year.
Spin Master launches Christmas ad for popular skating toy; gets Tony Hawk's approval.
Sponsorship will run throughout December and up to March 2013 to promote new toy range.
Electronic toy firm allows a baby's giggle to be used as sound effect on an upcoming product.
Creative app users make video action scenes featuring animated Meccano models.
Three Toymaster shops experienced Turtle Power in an exclusive early toy launch last weekend.
Free hamburger granted to those who spend more than ?25 at the Cypriot franchise.
Toys which promote creative play honoured in fifth annual awards.
Guinness Book adjudicator to be on-hand at Smyths' Charlton store this weekend.