FUNdamentals owner becomes shareholder for doll and online interactive platform brand.
Dr Amanda Gummer weighs up the different skills boys and girls develop using toys.
Dr Amanda Gummer from The Good Toy Guide explains what manufacturers in this space should consider.
Toy brands can now take advantage of a range licence and get a feature page on the GTG website.
Company is also choosing six new toys to give fast track testing and free evaluation reports to.
Partner firms will be invited to celebrate the site's launch at a champagne reception.
The Good Toy Guide echoes other experts' calls for children to play outdoors more.
Read the toy evaluation site's exclusive monthly report on ToyNews.
Toy evaluation site takes a look at electronic products this month.
Site now live for a month; new link back service now being offered to featured toy firms.
Manufacturers of plush teddy bears invited to apply; winner will be announced at Toy Fair.
Title becomes official trade media partner for new site; Launch set for September 11th.