British Pavilion organiser already has plans for 2013 underway.
Overall visitor numbers slip this year, but international numbers were up significantly.
Mattel, Rubies, Hornby and more have revealed ranges based on the upcoming film.
The show's 2,776 exhibitors welcome visitors today.
New product awards presented in four categories at the opening ceremony.
First Gear appoints the firm as distributor of the range in the UK and continental Europe.
The start-up toy firm is looking to secure European distribution for its new puzzler.
The Italian promotional toy specialist will show new licensed product at Spielwarenmesse.
Wow! Stuff will reveal Air Swimmers inspired by the international channel brand Animal Planet.
The firm wants to sign international distribution deals for the collectable craze.
New site allows visitors to see who is exhibiting from the UK, make contact and organise appointments.
Firm is heading to the show with advertising and media consultancy division, Turner Media Innovations.