.jpg?i=1283508888 "VTech boss promises non-learning growth")
Firm's European CEO Gilles Sautier plans to expand into non-educational products.
Firms link up to launch a campaign to promote the Leapster Explorer.
Digital drum kits, powered amplifiers and guitar straps join the line-up.
VTech says its new marketing campaign for Storio is exceeding reach projections in its first week.
Lego has signed a deal with Dire Wolf Digital to create a TCG based on its Universe MMOG.
Disney will acquire social games giant Playdom for a fee that could rise to $763.2 million.
.jpg?i=1279618700 "HERO PRODUCT: VTech Storio")
Storio is an animated ebook reader for children, backed with a comprehensive marketing campaign.
.jpg?i=1279190372 "SUPPLIER FOCUS: Leapfrog")
MD Chris Spalding speaks to ToyNews about the firm's new-found bullishness.
.jpg?i=1278581274 "IGT takes on JCB battery range")
Inspired Gifts and Toys (IGT UK) will distribute the line to the toy market.
.jpg?i=1278409657 "Leapfrog launches new Explorer")
Major marketing campaign backs launch of latest junior handheld console concept.
.jpg?i=1276772089 "Lego reveals Universe launch date")
Lego has revealed an October launch for its massively multiplayer online game Lego Universe.
.jpg?i=1276512735 "Europe steady in VTech results")
VTech's latest results show sales of early learning products dipping, but the UK and German divisions starred in Europe.
.jpg?i=1272621297 "Wow goes ape over Monkey toy")
Wow Stuff says it can shift a million units of its forthcoming Dave the Monkey toy in the UK alone.
.jpg?i=1271155648 "Mindflex wins Gadget Show thumbs up")
Mattel's Mindflex game was considered as one of the top five items at the Gadget Show Live.
Spin Master is attending the live version of the Five TV show at the NEC, promoting its Air Hogs range.
Firm signs up as distributor for mainland UK.
Mattel's Fisher-Price has launched a range of iPhone apps based on its classic pre-school lines.
Electronics component firm, Sonix files complaint against VTech for the Bugsby products.
Leapfrog's email database of customers connected to its Learning Path has now reached 170,000 in the UK, according to the firm.
Jakks Pacific is readying itself for another push in the UK, with a new, bigger, office in Ascot setting up next month.
We find out about the campaign behind the latest addition to the Micro Pets range.
Firm set to introduce the original Bigtrak replica back to the market at Spring Fair 2010
Firm signs up as UK distributor for Danbar's Flash & Dash R/C toy range.
.jpg?i=1265023442 "Ben 10 Top Trumps hits iPhone")
Turner and Winning Moves have teamed up to launch a Ben 10 Top Trumps iPhone application.
Company introduces Jo Jo, an infant electronic range and the Grow with Jumbo generic puzzle range.
