Classic Media

Entries in ‘Boys’ (122)

Mattel backs Matchbox line, Stinky the Garbage Truck

Mattel backs Matchbox line, Stinky the Garbage Truck

Marketing campaign includes TV, sponsorship and PR coverage.

Hasbro takes Beyblades Metal Fusion on tour

Hasbro takes Beyblades Metal Fusion on tour

A nationwide tour has been launched in support of the new range of Metal Fusion Beyblades.

CITV and GMTV Kids grab Bakugan series

CITV and GMTV Kids grab Bakugan series

GMTV Kids and CITV have acquired the Bakugan animated series from Nelvana.

Mega teams up with Drayton Manor

Mega teams up with Drayton Manor

A giant Thomas the Tank Engine made of Mega Bloks will soon be on display at Thomas Land.

Tommy Walsh backs Jakks construction range

Tommy Walsh backs Jakks construction range

Celebrity DIY expert supports drive to increase practical skills at home and in the classroom.

Beyblade: Metal Fusion receives online push

Beyblade: Metal Fusion receives online push

Hasbro will back its Beyblade: Metal Fusion launch with a number of online initiatives.

New Airfix Model World magazine arrives

New Airfix Model World magazine arrives

Model brand boosted by deal with specialist magazine publisher for monthly mag.

JOB OF THE WEEK: Tomy

JOB OF THE WEEK: Tomy

Tomy is looking for a Brand Manager to look after the Tomica range.

Bandai's Armouron takes over Hamleys

Bandai's Armouron takes over Hamleys

Snap-together dress-up range launches with huge presence in landmark toy store.

Transformers MMO on the way

Transformers MMO on the way

Hasbro has linked with a Chinese developer to make a massively multiplayer online Transformers game.

Mega Brands teams up with Swapit site

Mega Brands teams up with Swapit site

As part of its two key product launches, Mega Brands has teamed up with Swapit.co.uk.

Tech Deck goes on tour

Tech Deck goes on tour

The Tech Deck and Tony Hawk European skateboard tour hits Brighton today.

PRODUCT PROFILE: Mega Brands' Dragons

PRODUCT PROFILE: Mega Brands' Dragons

Mega Brands is relaunching its Dragons boys' collectable this year.

Tomy's Tomica sets new World record

Tomy's Tomica sets new World record

Tomy set a new World record for the world's tallest model train track, at St Pancras this morning.

Mixed bag for Hasbro in Q2

Mixed bag for Hasbro in Q2

Revenues fall, but earnings increase during the second quarter of 2010.

Mattel reports solid Q2

Mattel reports solid Q2

Firm sees increased sales for Barbie and Hot Wheels and a strong start for Toy Story 3 line.

Beckham loves Lego

Beckham loves Lego

David Beckham has spoken of his desire to become a pro Lego builder.

Spin Master heads to India

Spin Master heads to India

Zapak Games to distribute the firm's toy brands exclusively in the territory.

John Crane adds SES Creative

John Crane adds SES Creative

Firm takes on the collection of craft items, nature kits and dress-up, available to retailers from August 1st.

MAPS to distribute Benjamin Toys

MAPS to distribute Benjamin Toys

The iconic toy brand is back and will now be available exclusively through the Surrey-based firm.

World Cup drives toy growth

World Cup drives toy growth

Sales of World Cup stickers and related items have driven recent growth in toys according to NPD.

Online win for Spin Master

Online win for Spin Master

Spin Master's Air Hogs Laser Zero Gravity, has won a Gold Award from website, Toyology.

Gormiti series three on way

Gormiti series three on way

Giochi Preziosi and Marathon Media will produce a third season of the Gormiti TV series.

Mattel extends DC Comics deal

Mattel extends DC Comics deal

Firm opts to extend its existing master toy licensing deal with Batman owner DC.

Bandai signs Thundercats

Bandai signs Thundercats

Warner Bros re-launches Thundercats; Bandai signs as global master toy licensee.

122 articles