Mattel positions Barbie as a fashion icon in an aspirational UK campaign.
The knotted one meter tall doll looks to bring a new attitude to the girls market.
Firm will work with Girl Talk magazine to support the Crayola Catwalk Creations line.
The UK and Ireland campaign includes six months of TV advertising and a four-week Nickelodeon sponsorship.
Firm adds Bridal Collection, Evening Gown Set and the Mannequin Collection to the popular girls range.
New partnership with Carte Blanche Greetings will see firm launch creative play range based on the brand.
Online portal for teachers supports the I Can Be range.
Firm appointed as distributor for the refreshed range, popular in the 90s.
The electronic learning firm adds the Giochi Preziosi girls' brand to its portfolio of licences.
We talk to MGA Entertainment's Marian Davis about the company, its brands and its plans.
The Hong Kong toy maker is awarded $7.25 million in losses and costs in nine year High Court battle.
The Tangled star will be welcomed as an official member of the Disney Princesses club at a star-studded ceremony.
Firm inks deal with Nickelodeon as master toy partner for the brand.
Firm takes over UK and Ireland distribution rights for Snuggle Pets and Color Me Mine.
Singer came face to face with Bandai's re-creations of her iconic outfits on the Graham Norton Show.
Demand for the limited edition doll has been 'amazing', says supplier, Arklu.
Mattel suffers surprise defeat in retrial over the ownership of the Bratz dolls.
Pokémon is looking forward to a strong year with a series of launches, new TV scheduling and over 150 new pocket monsters.
Fashion designer creates Royal bride's potential wedding dress and other outfits for toy line.
New partnership with Carte Blanche will see new toy line hit the market in autumn 2012.
Firm awarded the Outstanding Customer Service Award at the ECMOD Direct Commerce Awards Ceremony
The lawsuit accuses MGA of fraudulently transferring millions in funds to avoid paying anticipated judgements.
Figures, play-sets, dolls and plush now available to back up new CGI programming.
Firm sees 'unprecedented demand' for upcoming set; releases wedding video on Youtube.
Mattel has closed its Barbie concept store in Shanghai, after two years.