When the physical packs are coming, how the game works and what's in it for toy retail.
Namco Bandai's new Tekken card game wants to change the collectables market by mixing physical cards with a digital game.
But how does it work exactly?
We asked Namco Bandai's UK marketing and PR director Lee Kirton, at Bandai's Toy Fair stand D35, for the full details...
"There is a decline in the trading card market, but with cross format play this can change," he said. "Everyone’s looking for that something special that they can touch, see, feel in their hands physically no matter how digital the world becomes. This gives you that opportunity across all formats… You can challenge any where, any time on any device.
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