Entrepreneur David Ross recruits team of dad testers and their kids to put toys through paces.
The Dad's Choice Awards are being launched this year - giving dads the chance to show the kind of toys and games they like to play with their children.
Set up by entrepreneur David Ross, he has recruited a team of dad testers who, with the help of their children, will put the toys entered through their paces.
Toys will be evaluated on their creativity, fun factor, value for money and whether they live up to the hype on the box. Each manufacturer will receive and evaluation report at the end with comments from the testers.
The Dad's Choice Awards 2013 are open to any toy, game, puzzle, app and electronic device which meets the category criteria. Toys must be released in the UK and available for sale between January 1st 2013 and December 31st 2013. They should be suitable for children aged 0-14 years.
There are a range of categories including Remote Control Toys; Electronic; Arts and Crafts; Apps; Board Games; Stocking Fillers; Puzzles; Sport; Models; and Action Figures to name just a few.
There will be three potential awards in each category - Winner, Highly Commended and Commended.
"The toy industry seems to be changing and adapting at an incredible pace," commented David Ross, founder of Dad's Choice Awards. "From the traditional to tech toys that interact with your tablet, craft to crazy fun toys and everything in between, we wanted to see which toys dads would select as their favourites.
"I'm sure there'll be a real mix of timeless classics and new innovations that make it into the final awards."
The entry period for the Dad's Choice Awards opens on February 1st, and the closing date for entries is Friday September 6th.
The winners will be announced on Friday October 4th.
The first Dad's Choice Awards will be co-ordinated by Adrenalin PR. Entries can be made online by simply clicking on this link.
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