Linkee makes its retail debut as brand enjoys added exposure from 'Linkee Nights' in London.
Fresh quiz game Linkee is proving a hit across the UK.
Linkee is not an adult brand nor does it have anything to do with Ann Summers.
But it does have a unique way of getting its game in front of consumers.
The company hosts ‘Linkee Trivia Nights’ in London, where consumers gather a group of friends or relatives, sorts out refreshments and a location, and a rep turns up with a selection of Linkee games to play. At the end of the evening, attendees can opt to buy one for £20.
The aim of the game is to win enough letters to spell Linkee. Each question card has one letter on the back – to win one you must work out what links the answers to the four questions on the front and shout ‘Linkee’. No board is required.
Linkee made its retail debut at Daniel of Windsor in late October and has previously sold out at the Harrogate Christmas and Gift Fair.
Linkee joint founder Dean Tempest told ToyNews: “It is very early days, but we are also in discussions with a few other High Street retailers.
“We put the nights on for free at the moment in London, but are looking to expand the idea of Linkee Parties around the UK in the future.”
Warren Du Preez, from retailer Daniel of Windsor, added: “Visually, Linkee is engaging and demands to be picked up.
“It is sure to be a hit with families for Christmas.”
Linkee: 07729 977 220
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.