"The year has definitely been a success, but probably for different reasons than we would have anticipated."
Golden Bear is ending 2012 on a high, with the year having seen it move into new areas, growing in both turnover and the breadth of its portfolio.
The firm’s TV budget has been the biggest in its history.
The launch of Go Mini (pictured) was the catalyst for the creation of GB Toys, which has also just welcomed Dennis the Menace.
However, the firm also remains committed to the pre-school category, as its recent appointment as master toy for In The Night Garden underlines.
The limited release of its Something Special range in Tesco has also been strong, boding well for the full roll out in Q3 2013.
“The year has definitely been a success, but probably for different reasons than we would have anticipated at the beginning of the year,” Christine Nicholls, marketing and product development director, told ToyNews.
“Whether it’s the most successful ever is hard to say, but Barry Hughes [commercial director] and licensing specialist Alison Pilgrim have been instrumental in taking the company to new pastures and this promises success for the future.
“ITNG and Dennis represent the two very different sides of the business. Our designers are keen to impress with the diversification the company has shown and this will definitely mean the addition of older lines.”
Golden Bear: 01952 608308
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