Supermarket enjoys 'market-beating' growth as revenue and profit climb.
Sainsbury's has reported a lift in non-food sales for its 28 weeks ending September 28th.
Total sales (including VAT, food and fuel) climbed four per cent to £13.365 billion, up from last year's £12.848 billion.
Underlying profit before tax increased 5.4 per cent to £373 million, up from £354 million generated last year.
A statement read: "Our non-food, convenience and online businesses continue to enjoy market-beating growth and gain market share, while investment in these areas is increasing customer loyalty.
"We are well positioned to continue to grow and to achieve our vision of being the most trusted retailer where people love to work and shop."
Sainsbury's general merchandise and clothing grew three times faster than its food business, and gained market share.
David Tyler, Chairman, said: “Sainsbury‟s has made a strong start to the year, delivering continued outperformance in what has remained a challenging market."
Justin King, Chief Executive, added: “Our share of the grocery market is the highest for almost a decade at 16.7 per cent, with 31 consecutive quarters of like-for-like sales growth. We continue to succeed by remaining focused on delivering quality products, best-in-class service and value for our customers, without compromise.
"Brand Match, Nectar and our highly targeted coupon-at-till all reinforce our price competiveness."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.