40 companies signed up to exhibit in significantly expanded area.
The Greenhouse area of Toy Fair will be celebrating a decade of success in 2013 - with it having grown significantly since its introduction in 2003.
The Greenhouse was originally created to highlight new companies and entrepreneurs in the toy industry. Regulars to the area including Battlefront Miniatures, Cambridge Brainbox, Commotion Group, Maxim, Salepoint and Scoobits will be among the 40 firms exhibiting in 2013.
"Year after year the Greenhouse area attracts innovative and creative new companies," said Simon Pilling, head of Toy Fair operation and sales. "2013 is no exception and is proving more popular than ever as the area is fully subscribed with a growing waiting list."
Toy Fair 2013 takes place between January 22nd and 24th and London Olympia. Next year will be the 60th anniversary of the event.
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