Toys R Us is to open a further two stores in China in September as it continues its aggressive expansion drive in the territory.

The new openings - in Tianjing Galaxy Mall in Northern China and Nanning Mixc in Southern China - follow on the heels of the retailer's debut in Northern China earlier this month, with two stores opened in Beijing.

By the end of September, Toys R Us will operate 30 stores across 21 cities throughout China.

"As a company, international expansion is a key part of our overall strategy, and we are committed to further growth and investment in our business in China," said Jerry Storch, chairman and CEO at Toy R Us. "Our expansion inro Beijing is an important next step as we aggressively extend the Toys R Us brand throughout Asia."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Advertisement