Distribution deal will see Attacknids, Air Swimmers and My Keepon hit more gift and gadget shops.
BBTradesales has announced a UK distribution deal with Wow Stuff.
The company will use its links to the gift and gadget trade to distribute key Wow Stuff lines Air Swimmers, My Keepon and the hotly tipped Attacknids.
BBTradesales’ contract starts on August 30th and stock is expected to arrive from early October 2012. More products from the Wow Stuff portfolio will be added in 2012.
Ian Williams, managing director at BBTradesales, said: “We are proud to now be an official distributor of Wow Stuff. Strong innovative product lines fit well within our product portfolio and we look forward to furthering both businesses this Christmas and beyond.”
Wow Stuff CEO Richard North added: “Wow Stuff is delighted to have signed a distribution deal with BBTradesales. We were looking for a company that would support our innovation and marketing strategies.
“BBTradesales understands the importance of close retailer relationships. They are the perfect partners for this.”
BBTradesales will be showing off the toys on its stand at Autumn Fair, Hall 5 stand A25.
BBTradesales: 01494 765626