Mega Brands is excited about the potential of its licensed range.
Mega Brands says the hype for its World of Warcraft toy line is "really strong" and that it's the firms biggest launch for Christmas.
“We’re very excited and the hype is already really strong," said senior director of international, Mary Price.
"There are ten million active users of World of Warcraft worldwide and we’ve done a lot to tease the product and share it with the fans; we’ve had a lot of interaction with them.
“Mega Brands as a company is very much about engaging the fans and having a two-way dialogue with them, getting their opinions and finding out what they’d like to see from us.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.