Company partners with Payvision and e-commerce platforms.
Virtual Piggy, a service that allows online retailers to sell goods to kids in a way that's monitored by parents, has struck a deal with Payvision.
It's the latest in a series of partnerships that has seen California-based Virtual Piggy grow worldwide.
It struck deals with snowboard specialist Arbor Collective designs, The American Society for the Prevention of Cruelty to Animals, e-commerce platform OSCommerce and more.
Virtual Piggy's parental control mechanism allows merchants using Virtual Piggy on their websites to sell to children in a manner that is compliant with the Children’s Online Privacy Protection Act.
“As Virtual Piggy expands internationally, and as the mobile payment market continues to grow, it is important for us to work with secure, integrated payment solutions that have the ability to handle the mobile market and have a global reach,” said Dr Jo Webber, CEO and founder of Virtual Piggy.
“For us Payvision meets both criteria with their innovative technology and extensive worldwide payment network".
Rudolf Booker, CEO of Payvision, added: “As e-commerce booms, children increasingly shop online on websites which offer gaming, toys, action sports and more.
"As a global card processor, we are enthused to provide Virtual Piggy with an International Acquiring Network which enables Virtual Piggy to expand its global footprint, offering parents worldwide its innovative family-friendly e-commerce solution.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.