Firm becomes master toy partner for new Nick Jr pre-school show.
Vivid Imaginations has expanded its already sizable licensed portfolio, becoming the master toy partner for Zodiak Kids' pre-school show, Tickety Toc.
Vivid will hold distribution rights for the UK & Eire, France, Germany, Iberia, Benelux and the Nordics, in addition to global manufacturing rights outside North America, Japan and Korea.
It will launch its range of toys in the UK and France from autumn/winter 2013. The collection will include plush, collectable figures, play-sets, puzzles, track and vehicle play, and will be based on the Tickety Toc characters including comedic twins Tommy and Tallulah and puppy dog train, Pufferty.
The series launched on Nick Jr in the UK back in April, and has been picked up by Milkshake and France 5 for broadcast this autumn. It has also been snapped up by channels in Canada, Ireland, Norway, Finland and Slovenia.
"Vivid are thrilled to be working with Zodiak Kids on their new ratings success Tickety Toc," said Emma Weber, marketing and licensing director at the toy firm. "The show has great unisex appeal and is already slated to roll out internationally, allowing Vivid's European offices, along with international distibutors, the opportunity to partner on our extensive master toy programme."
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