Maps Toys' product will be promoted on TV channel and feature in a competition.
Maps Toys has kicked off a promotion on Tiny Pop TV to advertise its Yummy Dough product.
The summer marketing campaign will see Tiny Pop TV's website transformed for a week, with fans able to see the unique modelling dough in action, colour in pictures and enter a competition to win Yummy Dough and a Nintendo 3DS.
This activity will also be promoted on the Tiny Pop TV Channel on Sky channel 617, Virgin cable channel 737 and Freesat channel 605.
Maps Toys head of sales Will Sharman said: "We are really excited about the Tiny Pop promotion. This media channel is the perfect target audience for the unique Yummy Dough and we are looking forward to a brilliant response.
"We would urge retailers to capitalise on this marketing campaign which will be supported up until Christmas with PR across all consumer media."
The company says new Yummy Dough play-sets will launch soon.
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