This month, our mystery retail columnist praises Mattel's use of social media.
Congrats has to go to Mattel for Team Hot Wheels.
Having the Hot Wheels brand associated with stunts, jumps and speed can only be a winner. When you think back to how much excitement surrounded Evel Knievel many years ago, now it seems the norm. Maybe it was Knievel’s fails as much as his successes that made him so popular.
Team Hot Wheels’ stunts have made kids love to be associated with Hot Wheels and the brand is cooler than ever.
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