Remaining ticket prices cut by a third to ensure full attendance for special toy feedback event.
The Big Play Day has lowered the price of its last few tickets to ensure the event is a sell-out.
The event gives toy companies the chance to get key feedback and reaction to their latest products using a special playtest with dozens of children.
Ticket prices have been slashed from £497 to £327 for The Big Play Day.
There’s space for just eight companies, which are being booked on a first come, first served basis.
The Big Play is being organised by industry veteran and ToyNews contributor Steve Reece.
Reece previously spent time as Hasbro's in-house toy playtester. He holds two market research qualifications, including the Market Research Society Certificate (with Disctinction).
The event was revealed by ToyNews earlier this month.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.