New law forces restaurants like McDonald’s to stop including kids’ products with meals.
Chile has just banned restaurants from including toys with meal deals.
A new law will force the likes of McDonald’s to prevent selling Happy Meal toys, as well as restaurants such as Burger King and KFC.
The ban came into effect on June 7th, but restaurants are still using toys to market meals to kids, reports Mercury News.
Senator Giudo Girardi has filed a formal complaint with the health ministry.
"These businesses know that this food damages the health of children and they know that the law is in effect,” he said. “They're using fraudulent and abusive means.”
The complaint also targets cereal, freeze pop and other food manufacturers who target kids with toy freebies, crayons and stickers.
If Chile’s health ministry supports the allegations, restaurants and companies could be forced to remove the goodies or face fines.
Washington’s Center for Science in the Public Interest sued McDonald’s for using toys to market its food to kids in 2010, but this was later dismissed.
Corporate Accountability International activist Sara Deon said: "Chilean public servants should have no illusions [about enforcing the law].
"Judging from McDonald's response to similar health laws in the US, we'd expect it to respond as it long has: it will fight tooth and nail to continue marketing to children.
"It will take every opportunity to blame parents for today's health epidemic. Marketing to kids is core to McDonald's brand and to its bottom line."
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