'Oscars style' ceremony to take place in Olympia's Upper West Hall; New retailer award categories also detailed.
Next year will see the Toy Fair mark its 60th anniversary and in celebration of this milestone, a dedicated area of the new Upper West Hall at Olympia has been secured to host the 2012 Toy Industry Awards with a brand new special event format.
The annual gala event, taking place on January 22nd 2013 - straight after day one of Toy Fair 2013 - and will be more easily accessible by running in the same building as the exhibition.
The format of the evening has been redesigned to incorporate a drinks reception with bowl food and canapés followed by an ‘Oscars style’ awards ceremony which will celebrate the best in toy retail and product for 2012.
In addition to the new venue, a set of revamped retailer categories has been announced for the awards. These are:
Independent Toy Retailer of the Year
You may enter this category if you are an independent toy retailer with no more than two stores OR an independent retailer that runs no more than two toy departments within a larger store.
Specialist Multiple Toy Retailer of the Year
This category is for multiple toy retailers (three or more stores) which specialise in toy retail.
General Multiple Toy Retailer of the Year
This category is for non-specialist toy retailers with toy departments or aisles. This category includes entries from supermarkets, grocers and department stores.
Online Toy Retailer of the Year
Companies can enter this category if their main business is through online sales OR if there are online toy sales which compliment main store retailing. This category will be judged on the toy offering of the website alone.
Best Overall Toy Retailer of the Year 2012 for UK and Ireland
Picked as overall winner from the winners of the other categories
Special Recognition Award
Judges have the ability to make a Special Recognition Award at their discretion after considering all entries. This is not a category for which retailers can actively submit an entry.
The application process for the awards will open in late September.
In addition to the newly amended retailer categories, the supplier awards are also being tweaked. The TRA has said it can not define the awards categories yet as 'each year the market sees new things and new approaches, even whole sectors emerging', but promises that the Supplier and Toy of the year prizes will keep guests on the edge of their seats.
The evening itself will directly follow the opening day of Toy Fair with a start time of 6.30pm allowing guests to move easily from the exhibition into the awards event. The evening formalities are planned to finish no later than 9.00pm with a cash bar open until late for those wishing to continue their celebrations. The event will also see a reduced ticket price of £75+VAT.
For further information:
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