Extra-terrestrial marketing secured for MGA's new cosmic fashion doll brand.
Novi Stars – MGA Entertainment’s forthcoming extra terrestrial fashion doll property – has been announced as the sponsor of Nickelodeon’s Alien Surf Girls.
Alien Surf Girls is airing from now until September 5th on weekdays at 6.00pm and 9.00pm, and Saturday and Sunday at 1.00pm. The dolls will be released on September 1st with an RRP of £19.99 each.
The sponsorship utilises 5-inch and 10-inch bumpers to introduce each of the individual doll characters to the target audience, using the brand strapline ‘What on Earth is going on?’
Marian Davis, marketing manager at MGA Entertainment, said: "We are all really excited about this sponsorship opportunity and think it complements the teaser campaign we have been executing for Novi Stars perfectly.
"The sponsorship has allowed us to reveal our new dolls in a targeted and relevant environment, and the creative also looks amazing."
Each of the four Novi Stars has its own individual feature. For example Una Verse has a see-through body filled with water and glitter, and Mae Tallick who has a ‘metalized’ body a robot-like voice. Each doll comes with its own pet, a stand and the handle packaging can be used an an antenna headband for alien inspired dress-up play.
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