Dress-up company hoping to benefit from increased activity around the brand this year.
Rubie's Costume Company has partnered with Mattel to produce a new line of Monster High outfits.
The firm is supplying costumes for girls aged three to four, five to seven and eight to ten respectively. These include the Draculaura, Clawdeen Wolf and Frankie Stein outfits (pictured).
The costumes retail from around £19.99 and have been picked up by Argos, Toys R Us and Smyth’s.
"We are hoping for a great response at retail this year,” Rubie’s media and licensing manager Holly Oldham told ToyNews. “With the increased activity around the brand, we are confident the second half of the year will see great sales for the dress-up line.”
Rubie’s: 08453 070707
Advertisement
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.
