Plush toy range unveiled in the character's 50th anniversary year.
Rainbow Designs has boosted its licensed character line-up, revealing a new collection for Puff, the Magic Dragon.
The character - which is celebrating its 50th anniversary this year - will be brought to life with a Musical Puff, the Magic Dragon and a Hand Puppet, along with a book and CD set.
The classic children's picture book has sold one million copies since 2007.
"Puff, the Magic Dragon is a timeless character brand and one which fits perfectly in our portfolio of licensed children's toys," said Anthony Temple, MD of Rainbow Designs. "We are delighted to be launching this charming new range in the character's momentous anniversary year and we are confident that our Puff, the Magic Dragon products will be embraced by retailers, toy buyers and children alike."
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