Read something about the Care Bears recently? How about ThunderCats or My Little Pony?

All share three common factors: they found their way into kids’ hearts, were at their peak in the '80s and '90s, and they're now being re-born.

So what’s behind this sudden drive to exhume the successful kids’ properties of yesteryear in today’s ‘retrotainment’? Well, it’s a combination of factors...

Read the full opinion piece here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Advertisement