Elvis Presley Enterprises announces new toy as part of its licensing push.
A special Elvis Presley 'Aloha from Hawaii' Mr Potato Head is being produced by PPW Toys.
Elvis Presley Enterprises said that consumers will be able to find the product at retail soon. The company made the announcement as it attends the 2012 International Licensing Expo in Las Vegas.
The 'Aloha from Hawaii' product joins other Elvis Presley-licensed Mr Potato Head toys which are available now, including the Elvis Presley Live toy (pictured).
Plus, there will also be Elvis figurines, ornaments and waterballs produced by Precious Moments.
Mr Potato Head is a Hasbro property.
Read the full story on Licensing.biz.
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