Toy company sponsors BritMums Live event and will be promoted via its website and seminars.
John Crane is sponsoring annual conference BritMums Live.
The parent blogger group BritMums has over 3,000 members.
John Crane is sponsoring three seminars and will get its logo splashed across the BritMums Live website and literature.
The show takes place from Friday, June 22nd to Saturday, June 23rd in London. It consists of workshops, meet-ups, roundtable discussions and an after-show party.
John Crane is encouraging attendees to tweet about the company via @johncraneblog on the day.
John Crane marketing manager Helen Davis said: “Getting John Crane trending on Twitter would be quite an achievement but you never know. The mummy bloggers are a powerful force and they love John Crane toys, so we’re hoping to receive a very warm welcome at the conference.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.