Following an extensive amount of research into what mums wanted more of, and cementing its position in the junior construction sector, Mega Bloks First Builders goes to retail in July.

The new brand is to be used for all pre-school blocks designed for children aged one and up. Mega Bloks First Builders will be implemented worldwide on all first block products, accompanied by fresh packaging with better on-shelf presence, a modern design and a stronger focus on product.

Click here for the low down on Mega Bloks First Builders.

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