Peter Jenkinson goes to see The Avengers and explains why he thinks the film could boost the toy market.
"On Monday an invitation to attend a private screening of The Avengers Assemble dropped onto my smartphone. On the very same day we’d plotted how to fit the new Lego Hulk not-so-mini Minifigure into one of our Toyology.TV pilot features.
"Now I was off to see the real Green Machine play his part alongside some of the best and most misunderstood of superheroes in the biggest blockbuster of the year so far..."
Advertisement
