ToyNews readers now enjoy regular musings from Peter Jenkinson - The Toyologist has been signed up to write a regular online column on our website. Read his first article here.

"I'm thrilled to be working with ToyNews," he said. "It was the magazine partly behind my inspiration to set up Toyology five years ago.

"I'm really chuffed to be on-board and do hope this shows in my prose."

In his inaugural column, Jenkinson talks about the potential of digital technologies in physical retail outlets. 

The Toyology CEO - famed for his energetic video content - is currently filming the pilot episode for a consumer TV show about toys.

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You can keep up with Jenkinson's movements on Twitter and YouTube.