This year will see Hasbro launch an integrated multimedia campaign in spring/summer to promote the Beyblade: Metal Masters TV series and product.

Kicking off on Nicktoons, the Metal Masters animation will run throughout spring/summer and will be supported by a new micro-site – www.nicktoons.co.uk/beyblade. Fans will be able to visit the site to read the Beyblade blog, enter competitions, pick up battle tips and play a selection of Beyblade games including the newly created Beyblade Epic Battles.

Click here for the full campaign details.

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