Devised by Norton & Company in conjunction with Vivid Toy Group, the Baby Jake Netmums campaign is designed to encourage parents to become actively involved in the toy range by posting their reviews and feedback via the Coffeehouse forum online and Facebook page.

With an online competition to win Baby Jake toys and DVDs, the month-long campaign throughout March aims to engage parents and toddlers in the inspiration behind the toy range and the programme’s message.

"Netmums is a perfect partner for our Baby Jake toy range," said Vicky Tween, Baby Jake brand manager at Vivid Toy Group. 

"They offered a creative and fun vehicle through which to actively involve Mums in the new toy range and encourage word of mouth, which is hugely important when communicating to this extremely influential audience."

To view the Netmums Baby Jake competition page, simply click here.

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The Baby Jake toy range is available now and the Baby Jake TV programme is currently showing on CBeebies at 11.20am and 15.30pm weekdays.