Products listed on Amazon.co.uk must not be priced higher than on your website.
Amazon.co.uk has introduced new rules in a bid to maintain low prices on its Marketplace.
The ‘Price Parity’ rules – outlined on Amazon here – dictate sellers must make sure that:
“The price of each product you list on Amazon.co.uk is not higher than your best price for that product on any other non-physical sales channel.”
Amazon defines a non-physical sales channel as a website, mobile apps, catalogues, third party platforms or other marketplaces (such as eBay).
For example, if you list a Lego Ninjago Spinners Starter Set for £7.99 on your Amazon Marketplace page, you can not sell the same toy cheaper on your own website.
One toy retailer, who wishes to remain unnamed, has circumvented the rules by upping the prices on its website, and then offering its customers a permanent discount for 20 per cent off, via a coupon code in a newsletter.
If you're thinking taking your business to Amazon, or eBay, check out our feature to find out the pros and cons of selling on both.