NPD also says the brand is the number two licensed toy overall in the US.
Star Wars has been ranked as the number one toy property for boys aged six and up last year in the US, according to NPD.
The property was also the number two licensed toy property overall in 2011.
"Star Wars now spans three decades and has become cross-generational, family entertainment," said Paul Southern, VP, Lucasfilm Licensing and Consumer Products.
"The fact that Star Wars allows for so many different audiences to connect with the brand, while remaining true to the spirit of what George Lucas tapped into with the very first movie, is continued proof that the appeal of Star Wars is universal and timeless."
Read the full news on Licensing.biz.
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