Kids Preferred becomes licensing partner for the kids travel brand; Solvej Biddle to exhibit at NY Toy Fair.
Dragons Den entrepreneur Solvej Biddle has completed a major licensing deal for her entire Content&Calm range with the New Jersey-based firm Kids Preferred.
Biddle is taking the kids travel brand to the New York Toy Fair this week and said that US buyers loved her story of moving from a city career to a product designer.
Content&Calm products are currently sold in 16 regions worldwide and in a range of household name stores and independents.
The company reports that its flagship product TrayKit is currently selling one every five minutes.
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