First to market back in 2010 with the dual themed playhouse - which proved to be a success for the brand - the company has taken the concept one step further with the launch of a totally reversible playhouse.

The new design will feature a door on the front and the back so the playhouses can be enjoyed either way round, offering a variety of role-play ideas for children.

Kiddiewinkles Gingerbread Cottage is being officially unveiled at the show and the reversible playhouse can be enjoyed as a gingerbread cottage on three sides or turned around to be a sweet shop on the other. Not content with unveiling just one new style, Kiddiewinkles will also be showcasing another new girl’s playhouse design.

The company will also be introducing its new and original Wigwam designs to compliment the company’s unisex range of playhouses, including the Fire Engine playhouse that was launched in November last year.

Debbie Hulme, managing director of Kiddiewinkles, said: "We have been hard at work now for at least six months preparing for this brand expansion and the Spring Fair is a perfect platform for us to do this.

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"We believe we are adding something original and exciting to the playhouse market and this show gives us the opportunity to unveil our new designs to the trade, who are our most valued critics. Feedback from them is invaluable as it helps us to evolve our brand.

"At Kiddiewinkles our values are all about creating a world of make believe for children and ‘firing up’ their imaginations. We are 100 per cent confident they won’t be disappointed with the latest additions."

As an incentive, Kiddiewinkles will be offering a ten per cent discount on all orders placed at the show and 50 per cent off display stock (one per store).

Kiddiwinkles is in Hall 3, Stand A14.