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NPD data for the full year has shown that Spin Master's popular girls' brand has come out on top.
Zoobles launched just before Toy Fair 2011 and have had a very strong first year at retail. The Zoobles creatures can roll up into a ball and then pop open to surprise and amuse when dropped on the Happitats.
Spin Master will continue to add to the collectability of the line with new worlds set to launch in spring - Cloud Cove, Coraloo and Rocktopia.
Spin Master marketing director, Phil Hooper, commented: "The introduction of Mama & Zooblings, larger scale Mummy Zoobles with baby Zooblings, was an instant hit in summer 2011.
"Innovation is key to the brand and we have a fantastic new line to show in the coming weeks."
New products for 2012 also include Linkable Happitats which allow multiple Zoobles to dance and spin together. Girls can dress up Zoobles with new Deluxe Dressoobles, or personalise the Zooble with Dazzle-Doo - the largest Zooble ever.
Visit Stand E131 at London Toy Fair for an in-depth look at the entire Spin Master range.