Slimy is made using a natural Swiss formula which promises extra elastic flexibility and 'colourful, slippery, wobbly fun'.

This impulse purchase line is positioned to appeal to both boys and girls.

There are six different products in the Slimy range, including original pots, Mega Elastic and the dinosaur themed Volcano with 12 different variations, such as T-Rex Tooth, to collect.

Slimy can also be manipulated to create rude sound effects.

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