An initial line of girls products will be shown at Toy Fair.
Rainbow Designs has picked up the master toy licence for the CBeebies pre-school show Charlie and Lola.
Rainbow will start its Charlie and Lola range with a series of girls products under the 'Lola loves…' brand. The toys will be on show at stand E40 at Olympia.
Commenting on the merits of the BBC Worldwide property Anthony Temple, Rainbow Designs’ managing director, said: "The brand is fresh, fun and contemporary, and our new products offer variety, originality and the winning combination of traditional toys with modern day touches."
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