Mattel UK has appointed Jenny Watson as its new marketing director for the UK and Ireland.

Watson (pictured) joined Mattel in June 2010, having previously worked at Pepsico UK as marketing manager and Mars in a series of UK and European marketing roles.

Erica Zubriski, who was previously in the role, has been promoted to the newly created position of VP Brand Play Marketing for Fisher-Price, East Aurora, New York.

She will lead the Fisher-Price brand marketing with the primary focus of developing the brand image in all forms of media. Zubriski will also lead the digital and packaging process.

"I am delighted to announce the promotion of Jenny as marketing director for the UK and Ireland," said Geoff Walker, general manager, Mattel UK. "Since joining the organisation in 2010 we have seen a step change in brand programmes linked to retail executions across our girls portfolio driving a 40 per cent growth across our girls business.

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"Jenny has brought with her some great FMCG experience that she has leveraged and her promotion will continue our drive to put brands at the heart of our business."